Sr. Director, Field Marketing EMEA
Smartsheet
Description
For over 20 years, Smartsheet has helped people and teams achieve–well, anything. From seamless work management to smart, scalable solutions, we’ve always worked with flow. We’re building tools that empower teams to automate the manual, uncover insights, and scale smarter. But more than that, we’re creating space– space to think big, take action, and unlock the kind of work that truly matters. Because when challenge meets purpose, and passion turns into progress, that’s magic at work, and it’s what we show up for everyday.
We are seeking a Sr. Director, Field Marketing EMEA to lead enterprise-focused field marketing strategy and execution across EMEA, in close partnership with regional Sales leadership. This role is accountable for pipeline contribution, investment strategy, and operational rigor across key EMEA markets, with a strong emphasis on enterprise revenue growth.
This role, based hybrid in London, is a builder role for an experienced leader who thrives in evolving environments and is excited to establish, scale, and mature field marketing capabilities across diverse markets. As a senior leader in the Go-to-Market organization, you will define what success looks like for EMEA Field Marketing and contribute to the operating model, team, and programs required to deliver predictable pipeline impact across complex and varied markets. This role reports directly into the VP, Global Field & Partner Marketing.
You will balance global consistency with local market nuance, while serving as a strong voice for EMEA in global planning and prioritization.
What You’ll Do
Own EMEA field marketing strategy aligned to enterprise revenue targets, pipeline gaps, and regional sales priorities
Lead the team responsible for field marketing, regional programs, and partner marketing across EMEA
Define success metrics and accountability, including pipeline contribution, coverage, and deal acceleration
Establish regular pipeline and performance inspection cadences with Sales to identify gaps and course-correct quickly
Establish Field Marketing Managers and Partner Marketing Managers as the strategic marketing partner of Sales
Partner closely with EMEA Sales leadership on territory planning, account prioritization, pipeline inspection, and forecast alignment, with shared ownership of GTM planning and clear accountability for outcomes
Design and execute scalable GTM programs including executive events, regional campaigns, and partner-led initiatives tailored to EMEA markets
Build repeatable field marketing programs and execution frameworks that scale across EMEA markets
Own EMEA budget allocation, investment prioritization, and ROI accountability across field programs
Establish foundational operating cadence, reporting standards, and performance management tied to pipeline and revenue outcomes
Lead change through evolving operating models, new processes, and shifting expectations across Marketing and Sales teams
Ensure consistent execution while allowing flexibility for country- and market-specific needs across a diverse EMEA landscape
Ignite a culture of inclusivity, recognizing the strengths that individuals bring to the team to promote engagement and development opportunities
Represent EMEA Field Marketing in global planning, executive forums, and cross-functional leadership reviews, bringing regional insights to influence global strategy
Marketing investments demonstrably improve pipeline coverage, velocity, and deal progression
Perform other duties as assigned
You Have
12+ years of B2B marketing experience, including senior leadership roles supporting enterprise sales motions
Proven track record of building and scaling field marketing teams, programs, and operating models
Demonstrated success driving pipeline creation, acceleration, and revenue impact in complex, multi-stakeholder buying environments
Experience leading multi-layered field marketing teams across regions, ideally including EMEA markets with varying GTM maturity
Strong data-driven mindset with experience using Salesforce and Tableau or similar platforms for executive reporting
Ability to navigate ambiguity, competing priorities, and evolving strategy while maintaining momentum and accountability
Exceptional executive presence and cross-functional leadership skills
B2B SaaS experience strongly preferred
Ability to travel within Australia as well International as required
Legally eligible to work in the UK on an ongoing basis
Perks & Benefits:
Employer-paid Private Medical and Dental, additional cost for family members
Monthly contributions toward your pension
25 days paid for Holiday + Bank Holidays + Flexible Time Away Program
20 weeks fully paid Maternity Leave
12 weeks fully paid Paternity/Adoption Leave
Personal paid Volunteer Day to support our community
Opportunities for professional growth and development including access to Udemy online courses
Company Funded Perks including a counseling membership, salary sacrifice options, and your own personal Smartsheet account.
Teleworking options from any registered location in the UK (role specific)
Get to Know Us:
At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together.
Equal Opportunity Employer:
Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, and India. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.
#LI-Remote
We are seeking a Sr. Director, Field Marketing EMEA to lead enterprise-focused field marketing strategy and execution across EMEA, in close partnership with regional Sales leadership. This role is accountable for pipeline contribution, investment strategy, and operational rigor across key EMEA markets, with a strong emphasis on enterprise revenue growth.
This role, based hybrid in London, is a builder role for an experienced leader who thrives in evolving environments and is excited to establish, scale, and mature field marketing capabilities across diverse markets. As a senior leader in the Go-to-Market organization, you will define what success looks like for EMEA Field Marketing and contribute to the operating model, team, and programs required to deliver predictable pipeline impact across complex and varied markets. This role reports directly into the VP, Global Field & Partner Marketing.
You will balance global consistency with local market nuance, while serving as a strong voice for EMEA in global planning and prioritization.
What You’ll Do
Own EMEA field marketing strategy aligned to enterprise revenue targets, pipeline gaps, and regional sales priorities
Lead the team responsible for field marketing, regional programs, and partner marketing across EMEA
Define success metrics and accountability, including pipeline contribution, coverage, and deal acceleration
Establish regular pipeline and performance inspection cadences with Sales to identify gaps and course-correct quickly
Establish Field Marketing Managers and Partner Marketing Managers as the strategic marketing partner of Sales
Partner closely with EMEA Sales leadership on territory planning, account prioritization, pipeline inspection, and forecast alignment, with shared ownership of GTM planning and clear accountability for outcomes
Design and execute scalable GTM programs including executive events, regional campaigns, and partner-led initiatives tailored to EMEA markets
Build repeatable field marketing programs and execution frameworks that scale across EMEA markets
Own EMEA budget allocation, investment prioritization, and ROI accountability across field programs
Establish foundational operating cadence, reporting standards, and performance management tied to pipeline and revenue outcomes
Lead change through evolving operating models, new processes, and shifting expectations across Marketing and Sales teams
Ensure consistent execution while allowing flexibility for country- and market-specific needs across a diverse EMEA landscape
Ignite a culture of inclusivity, recognizing the strengths that individuals bring to the team to promote engagement and development opportunities
Represent EMEA Field Marketing in global planning, executive forums, and cross-functional leadership reviews, bringing regional insights to influence global strategy
Marketing investments demonstrably improve pipeline coverage, velocity, and deal progression
Perform other duties as assigned
You Have
12+ years of B2B marketing experience, including senior leadership roles supporting enterprise sales motions
Proven track record of building and scaling field marketing teams, programs, and operating models
Demonstrated success driving pipeline creation, acceleration, and revenue impact in complex, multi-stakeholder buying environments
Experience leading multi-layered field marketing teams across regions, ideally including EMEA markets with varying GTM maturity
Strong data-driven mindset with experience using Salesforce and Tableau or similar platforms for executive reporting
Ability to navigate ambiguity, competing priorities, and evolving strategy while maintaining momentum and accountability
Exceptional executive presence and cross-functional leadership skills
B2B SaaS experience strongly preferred
Ability to travel within Australia as well International as required
Legally eligible to work in the UK on an ongoing basis
Perks & Benefits:
Employer-paid Private Medical and Dental, additional cost for family members
Monthly contributions toward your pension
25 days paid for Holiday + Bank Holidays + Flexible Time Away Program
20 weeks fully paid Maternity Leave
12 weeks fully paid Paternity/Adoption Leave
Personal paid Volunteer Day to support our community
Opportunities for professional growth and development including access to Udemy online courses
Company Funded Perks including a counseling membership, salary sacrifice options, and your own personal Smartsheet account.
Teleworking options from any registered location in the UK (role specific)
Get to Know Us:
At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together.
Equal Opportunity Employer:
Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, and India. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.
#LI-Remote